Outdoor recreation is not always about activity. Sometimes customers simply want to sit, relax, eat, talk, read, or enjoy the environment. This creates an opportunity for retailers to build an outdoor comfort collection. Seating Camping chairs can form the foundation. Different products can address: Hammocks Hammocks can connect camping with: They are particularly useful as…

Outdoor cooking is not only about cookware. For many customers, preparing and sharing food is part of the reason for spending time outdoors. A camping BBQ collection can therefore combine cooking functionality with outdoor socializing. Build Around the Meal Consider: Prepare → Cook → Serve → Eat → Clean Up Each stage can create product…

Summer creates opportunities for outdoor products that extend beyond camping. Customers may spend time at beaches, parks, pools, gardens, and outdoor events. A summer collection can therefore combine portability, comfort, shade, hydration, and leisure. Start With the Customer’s Day Think about: Travel → Arrive → Set Up → Relax → Stay Comfortable → Pack Up…

Not every outdoor customer is going camping. Many people simply want to spend several hours outside. Day hikes, local trails, parks, and short outdoor adventures create opportunities for a lighter assortment. Focus on Carrying the Essentials A day-adventure collection can be built around: The emphasis is on what customers can comfortably carry. Keep Products Portable…

Vanlife and road trips create a different type of outdoor customer. Instead of carrying equipment into a remote campsite, these customers often have a vehicle available—but storage space is still limited. That makes portability, organization, versatility, and comfort important product considerations. Think About the Vehicle as the Customer’s Base A road-trip customer may use the…

Weekend camping is one of the easiest outdoor activities for retailers to understand. It does not require customers to be experienced outdoor enthusiasts. A customer may simply want to leave the city for a night or two, spend time outdoors, cook a simple meal, and relax with friends or family. For retailers, this creates an…