Camping remains an important part of outdoor retail, but the broader outdoor market includes many other activities and lifestyles. Customers may move between: This creates opportunities for retailers to broaden their assortment. Outdoor Becomes More Accessible Not every customer wants technical equipment. Some simply want: These products can provide an entry point into outdoor retail.…

Portability is an important consideration across many outdoor activities. Customers may need to carry products: Weight and packed size can therefore influence purchasing decisions. Lightweight Is Not Always the Goal The lightest product is not automatically the right product. Customers also care about: The better question is: Is the product light enough for its intended…

A multi-use product can serve more than one customer situation. For a small retailer, this can provide important assortment flexibility. One Product, Several Opportunities Consider a portable light. It can be used for: A backpack can support: The product does not change. The customer context does. Multi-Use Can Reduce Assortment Complexity Small retailers often have…

Outdoor retail has traditionally focused heavily on equipment. But customers do not always define their relationship with the outdoors through technical gear. For many people, being outdoors also means: This creates a broader outdoor lifestyle opportunity. The Customer Is Buying an Experience A camping chair is not only a chair. It can be part of:…